This "2025 Strategic Communications Plan" template outlines a comprehensive framework for an organization to develop and implement its communication strategies. The document emphasizes aligning communication efforts with broader organizational goals and provides sections for defining objectives, key performance indicators (KPIs), and target audiences.

The template guides users through market research, including identifying target audiences and creating audience personas, as well as analyzing competing organizations through a SWOT framework. It also focuses on brand positioning by articulating the organization's mission, vision, and values, and developing a clear messaging framework with pillars and potential messages.